In the early days, software used to be built first and then “thrown over the fence to make it look pretty”. In the last 10 years or so, there’s been a huge shift towards a user centric approach when building software products.

We looked at the way we worked at Conn3cted early on, and virtually flipped our process so that the experience was considered right from the start – the people who would be using it, how they would use it and what it may look like… often before the technology has been determined.

We are customer led, designing the experience first. Our focus is always fixed on the people we are building for.

Our approach

Understand the end-user, what they need to achieve and create a great experience that is compelling, easy and enjoyable to use.

How we work

Firstly, we try to get to know who our customer is – what are their needs, wants and frustrations? How do they work?

We do this by conducting Discovery Workshops at the beginning of new projects. The main goal of these workshops is to encourage interaction and brainstorming. This is where we gain as much understanding as possible of our customer’s business process and requirements.

Design Thinking is an integral part of our user experience process:

Design thinking - empathise, define, ideate, prototype, test

“Design thinking is a human-centered approach to innovation… to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown, IDEO president and CEO

Collaboration, design thinking and our UX methodology help us explore and extract the information we need, to design the best experience.

User Experience and design thinking

User experience and design thinking

We hold inclusive workshops that allow your team ownership of the success of the solution through their input and collaboration.

People, process and technology

People, process and technology

How do people work? What they are trying to achieve and how do they currently do it? The answers help input into the underlying process framework, which will produce an optimal people, process and technology solution.

Visual prototype and mockup design

Visual prototype and mockup design

These allow stakeholders and end-users to review and provide input along the system journey. We ensure that prior to a single line of code being written, that the deliverables and experience are known.

You've got to start with the customer experience and work back toward the technology

At the conclusion of our Discovery phase, and depending on the size of the project, we will know who the users are (personas), their journey through the process, how content and information is structured, wireframes outlining where important elements need to be placed and a visual prototype of how the software may look, before any code has been written.

This is our UX process in a nutshell… but what does ‘all about the experience’ really mean to us?
It’s about that human element, the relationship between a company and its customers, technology and its users.

Ultimately, our goal is to design experiences that always considers the customer, is intuitive, compelling and leaves a lasting impression.

To read more about Conn3cted’s other values, click on the links below!

We keep it simple
We collaborate 
We are constantly learning

Conn3cted are a digital technology agency that create beautifully designed digital products with a clear focus on a better customer experience.



Level 4
65 Walker Street
North Sydney
NSW 2060
T: 1300 668 776
E: info@conn3cted.com

© 2017 Conn3cted
ABN 50 118 097 617