After launching in 2016, Just Sport Alexandria (JSA) became a local leader for customers wanting to shop for sports clothing, equipment and accessories. In store, customers of all ages have access to the biggest brands at the best prices, whilst the friendly JSA staff deliver a customer experience that is second-to-none.
JSA is a traditional ‘bricks-and-mortar’ retailer that relies heavily on foot-traffic coming through their doors. They suffered a severe down-turn in sales once Covid-19 restrictions and lockdowns impacted daily life and restricted shopper movement. Then their business was brought to a complete halt once government regulations forced retailers to (temporarily) close their doors for extended periods during 2020 and 2021
Despite the temporary store closure, customer demand for sporting goods did not waver. The team at Just Sport Alexandria knew they had to expand their operations.