PROJECT
Toyota Community Defibrillator Campaign
Toyota engaged us to create compelling social media templates and web assets for its dealerships, supporting the Community Defibrillator Campaign - a powerful initiative donating defibrillators to dealerships and organisations across NSW and ACT.
Empowering dealerships with
marketing collateral
To support the rollout of the initiative across Toyota dealerships, we created a suite of social media assets for dealers. These included ready to use social media posts and dealer-editable social media templates, where dealers could insert images of their own team, dealership and AED handover.
We also developed web banners, EDM and press templates and a social media guide with captions and tips to help dealers post about the campaign.
AED installation instructional video
Conn3cted created a clear, step-by-step instructional video to help Toyota dealerships set up their AEDs. It ensures a smooth, consistent setup process and supports Toyota’s focus on safety and readiness across NSW and ACT dealerships.
From dealership to community:
AED handover video
Conn3cted produced a heartfelt campaign video capturing AED handovers from Toyota dealerships to local community organisations. The footage showcases the meaningful interactions within local communities, highlighting the life-saving impact of the initiative.
Impact-driven assets built for your campaign
We create brand compliant digital assets that not only look the part, they also carry meaning. Every piece of content is designed to resonate with Toyota’s values and connect with real people in real communities.