PROJECT
Toyota BZ4X & Sydney
International EV Show
Immersive content meets interactive tech
For the Sydney International EV Show in 2024, Conn3cted was proud to partner on a high-impact digital activation to showcase Toyota’s all-electric BZ4X. Our goal? Create an experience that didn’t just inform, but immersed attendees in the lifestyle and innovation behind the BZ4X.
Engaging reel content displayed on digital screens
We produced a visually engaging short-form video in reel format, custom-designed for digital screens throughout the expo space.
The 8 minute video was designed to loop seamlessly, capturing attention in a busy environment without requiring sound. The content was crafted to reflect two distinct narratives: the city explorer and the weekend escape.
Tap-to-connect AI assistant
To complement the video content and create a two-way experience, Conn3cted developed an interactive element that brought users closer to the Toyota BZ4X.
With a single tap, users could launch a custom-built AI assistant trained specifically on the BZ4X. Designed for natural conversation, the assistant could answer questions about pricing, specifications, features, and available upgrades. It also provided options to download a brochure or submit details to express interest.
The result
By combining high-quality visual storytelling with cutting-edge interactive technology, Conn3cted delivered a full-funnel experience – one that informed, engaged and converted. The Toyota BZ4X stood out at the EV Expo not just as a car, but as an idea: bold, electric and ready for the future.