In the early days, software used to be built first and then “thrown over the fence to make it look pretty”. The past 10-15 years or so, there’s been a huge shift towards a user centric approach when building software products.
We looked at the way we worked at Conn3cted very early on and virtually flipped our process so that the experience was considered right from the start. Taking into consideration the people who would be using it, how they would use it and what it may look like… often before the technology has been determined.
We are customer led, designing the experience first. Our focus is always fixed on the people we are building for.
Understand the end-user, what they need to achieve and create a great experience that is compelling, easy and enjoyable to use.
How we work
Firstly, we try to get to know who our customer is – what are their needs, wants and frustrations? How do they work?
Discovery Workshops conducted at the beginning of new projects helps us extract some of this information. The main goal of these workshops is to encourage interaction and brainstorming. This is where we gain as much understanding as possible of our customer’s business process and requirements. Design Thinking is an integral part of our user experience process:
“Design thinking is a human-centered approach to innovation… to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Tim Brown, IDEO president and CEO
Collaboration, design thinking and our UX methodology help us explore and extract the information we need, to design the best experience.
User experience and design thinking
At Conn3cted, we hold inclusive workshops that allow your team ownership of the success of the solution through their input and collaboration.
People, process and technology
How do people work? What they are trying to achieve and how do they currently do it? The answers help input into the underlying process framework, which will produce an optimal people, process and technology solution.
Visual prototype and mockup design
These allow stakeholders and end-users to review and provide input along the system journey. We ensure that prior to a single line of code being written, that the deliverables and experience are known.
At the conclusion of our Discovery phase, we will have a better idea of who the users are (personas) and their journey through the process. We will know how content and information should be structured, have wireframes outlining where important elements need to be placed and a visual prototype of how the software may look – before any code has been written.
This is our UX process in a nutshell… but what does ‘all about the experience’ really mean to us?
It’s about that human element, the relationship between a company and its customers, technology and its users. Ultimately, our goal is to design experiences that always considers the customer, is intuitive, compelling and leaves a lasting impression.
To read more about Conn3cted’s other values, click on the links below!
Conn3cted are a digital technology agency that create beautifully designed digital products with a clear focus on a better customer experience.