Apple Intelligence is here!
Back in 2024, Apple Intelligence was first unveiled as a revolutionary innovation designed to integrate powerful, intuitive, and privacy-focused AI into the everyday lives of iPhone, iPad, and Mac users. Since then, Apple Intelligence has evolved, and with the launch of the iPhone 16, these groundbreaking features are more accessible and powerful than ever.
Let’s take a look at how Apple Intelligence has transformed since its debut and what new features are being confirmed with the iPhone 16.
Confirmed features from the Apple Intelligence launch
Writing tools
When Apple Intelligence first launched, it introduced powerful writing tools, and now with the iPhone 16, these tools have been refined and confirmed to be even more intuitive. The AI’s ability to rewrite clumsy text into polished, well-crafted language remains at the core of its features. Here’s what you can do:
- Rewrite text into poetry: Whether it’s clunky work emails or personal notes, you can now transform them into more elegant language with ease.
- Adjust tone: Choose between making your text sound professional, friendly, or concise, depending on the context.
- Custom emojis: With Genmoji, a feature that was first introduced with Apple Intelligence, you can create custom emojis using simple text prompts like “happy sun with sunglasses.”
These tools were initially integrated across Mail, Notes, Pages, Keynote and other apps, and with iPhone 16, their capabilities are further enhanced. This seamless integration helps users draft emails, text messages, and even social media posts more efficiently.
Video generation and image creation
Another exciting development in Apple Intelligence – first hinted at in its 2024 launch – is Video Generation. With the iPhone 16, this feature allows users to create videos from their camera roll using simple text prompts. For example, typing “Kristy with her fish, sad vibes” generates a customised video that perfectly captures the desired mood. This feature builds on the earlier Image Playground, where users could type in descriptions to generate images in various styles such as Sketch or Animation.
Additionally, Image Wand lets you refine your visuals even further by transforming rough sketches into polished images, expanding on the creative tools introduced at launch.
Enhanced camera control
Confirmed with the iPhone 16, Apple Intelligence has also brought Camera Control enhancements. New features are the ability to snap a picture and get instant intelligence about the subject— such as identifying a plant, a restaurant or generating info about a poster. This builds on the foundation laid by the Personal Context feature, where Apple Intelligence drew from your personal photos and apps to help you organise and access your data more effectively.
ChatGPT Integration
One of the most exciting announcements for iPhone 16 is ChatGPT Integration. First teased as part of Apple Intelligence’s future roadmap, it’s now confirmed that iPhone users can seamlessly use ChatGPT right from their camera. Whether you need assistance with writing, information lookup, or even creative ideas, ChatGPT is just a tap away, integrating third-party AI tools without needing to juggle multiple apps. This takes the AI capabilities initially introduced in 2024 to a new level.
Other features
- Email summaries and Memory search
Email Summarisation has been confirmed for the iPhone 16. Coupled with the Memory Search feature, you can now find old emails, photos, or even moments from videos with just a simple query like, “Find that beach pic from last summer.”
- Siri updates
Building on the contextual awareness that was introduced at the launch of Apple Intelligence, Siri now offers step-by-step guidance on completing tasks within apps. Whether you want to edit a photo, send a text, or schedule an event, Siri guides you through the process, making interactions more seamless.
- Private Cloud Compute and AI Privacy
With Private Cloud Compute, tasks requiring more processing power are supported by secure servers, but no data is retained or stored by Apple. This privacy-first approach was one of the most praised aspects of Apple Intelligence when it first launched, and it continues to be a core feature with the latest iPhone, ensuring users maintain full control over their personal information.
Apple Intelligence: Then and Now
With the iPhone 16, Apple has confirmed and expanded upon many of the features first introduced during the 2024 launch of Apple Intelligence. From enhancing writing and creative tools to integrating powerful AI into everyday tasks, Apple continues to make AI more accessible, secure, and intuitive for everyone. Whether you’re using ChatGPT directly from your camera or creating a custom video from your photo library, Apple Intelligence is transforming how we interact with our devices.
Apple Intelligence is here to stay, and the iPhone 16 is proof that it’s only getting better.
Stay tuned for more updates as Apple continues to evolve its AI capabilities.