“People ignore DESIGN that ignores PEOPLE.”
What is UX and UI?
First of all – let’s define what the terms actually mean. UX design is also known as “user experience design” and is considered as a human-first way of thinking, when designing products.
UI on the other hand stands for “user interface design”. It determines the way a digital product is visually presented – it’s responsiveness, efficiency and accessibility. It encompasses the graphics, typography and layout of an interface, amongst other things.
Both UX and UI are essential to the design of a digital product and are tied very closely together.
Benefits of UX & UI design for your business
Not just IT buzz words, UX and UI really do play an integral part in the success of a product or software application. Generally speaking, it improves the overall experience and customer satisfaction of using a product.
Let’s look at some of the reasons why they are so important.
Having a well considered UX & UI design positively impacts the usability of a product or application. By investing the time at the beginning to understand who your user or audience is, there will be a higher success of fulfilling your user’s needs. This in turn increases the likelihood of converting them into loyal customers.
Additionally, a well designed product helps retain and nurture existing customers. It also encourages interaction and engagement – keeping your customers on your website, product or application can help your business in more ways than one.
Build your brand value
The website, product or app you build will be the representation of your brand to the outside world. The better the design and the more considered your approach is to your audience, the higher the chance that your customers will connect with your brand.
An easy to use, seamless and intuitive app will encourage customers to keep returning as well as enhance your brand’s credibility and trustworthiness.
Return on Investment
Let’s face it – a bad experience drives customers away. Research has shown that 59% of customers will walk away after several bad experiences, 17% after just one bad experience.  In fact, 3 out of 5 users think that a positive experience is more influential than strong advertising values.
A recent study asked 1,920 business professionals to share their number one priority for the next 5 years. 49% of respondents chose Customer experience over product and pricing. 
So why does UX and UI matter for your business? Well, in short- apart from the reasons stated above – a great experience in using an app, product or service is now an expectation. Businesses just can’t afford to ignore their customer’s needs and still expect their digital product to be successful.
Conn3cted are a digital technology agency that create beautifully designed digital products with a clear focus on a better customer experience.